Art! Graphics! Design!
Design Goal: Create a fictional coffee company and construct a brand around it, including logo, packaging, and stationery.
The Company: Office Hero was founded in 1998 by the Thompson brothers, Brian and Reggie. They started brewing their own coffee at the newspaper office where they worked as typesetters. Word spread of the quality of their coffee to the other offices in the building, and they realized brewing coffee is much more fulfilling than typography. They were inspired to name it “Office Hero” by the horror stories they heard from people from other offices that came for their coffee, of dumb interns that burn it, et cetera.